But sometimes we compromise being happy.
We push the goalposts of success further away once we have achieved something.
We're never really satisfied with what we've got because, as humans, we always want more.
More money, more friends, more clothes, better technology, nicer features, a more successful job.
And in a lot of ways that's great. We strive for the best at all times and we are competitive, pushing ourselves further and further our of our comfort zones, never standing still.
As long as we can differentiate between ambition and desperation, as long as we can continue to appreciate the little things in life.
Which might sound like a mad, weak, slightly pathetic thing to say but I'm not the only one preaching happiness.
There are TedTalks and companies who have flipped the traditional ways of working on their heads.
So if it's one thing you do tomorrow, tell yourself you're doin' great.
We all claim we want to do good
Yet we drive our four by fours for hours into work every day
We eat animals we didn't kill that have been poisoned by the establishments greed and obsessions
We waste plastic on packaging for packaging the packaging
And we justify it all because we think we need to purchase more redundant goods to survive.
We blame and mame those who don't hold the same values and beliefs as us
We are all warped in our narcissistic visions of the future that we forget that survival is very different to living
And at the end of the day we are all dying.
Dying to enjoy everything we do
Dying to see as much of the world as we can
Dying to experience love, passion, success, pride
Dying to live.
So why can't we all live our lives without prejudice and anger and instead accept flaws in others the same way we recognise our own.
Why can't we set aside selfish views for the future in turn for an inclusive agenda.
Why won't we reinstate seeing the world through rose tinted glasses and celebrate small accomplishments in our own lives without the comparison of others.
If we could only do more to be fully deserving of the title of the most intelligent species on the planet,
With our ability to feel intense emotion and thought, to feel compassion and empathy,
We could re-evaluate what we have come to know as the status quo,
And we could make the world a better place for you and for me.
We came second
I'm really not going to beat around the bush, we came second. Flying to Lisbon to present our work was an honour in itself, to be up against teams from France and Leeds, both with incredible creative and strategy, is also an honour. Leeds had an excellent idea and simple creative that not only challenged audiences but immediately made sense for the brief, they were worthy winners for sure. Check out the EdCom website to see their creative.
This experience has taught me so much about the industry as well as about myself. Now more than ever I firmly believe that when surrounded by brilliant people you can, and will, create brilliant work. I say in the title that we won second because we really did win in many ways. As a group we had the best time traveling around Bournemouth working together to create something amazing for the client. We also had the amazing opportunity of experiencing Portugal together, something not a lot of university group members can say they've done, but something that I will forever cherish. So regardless of coming second in the competition, which is still an amazing achievement, it was always going to be a win, win situation for us.
Optimist over n out.
We made it!
We made it through top ten to the final of the competition. Which means Brilas are off to Lisbon, Portugal to present our idea to a panel of judges. Including industry professionals, academics and the client. We are absolutely thrilled.
How did we make it? Honestly, I'm attributing this particular success to our approach at working on the brief. Like I've mentioned in my previous post we began as we believed a real agency would begin working. Well, apart from the office hours. We were free agents and we worked long hours as a team in lovely natural environments discussing how and who we are as an agency and as individual advertisers in our roles. We established a precedent of thinking about things and possible routes to explore. However we were also taught by our lecturers different ways to think beyond what might be expected of us and tackle a problem from other perspectives.
This established a comfortable environment for us all to express our honest opinions on the brief, therefore expanding on those brilliant 'silly' ideas and bouncing off eachother to ultimately get where we are today.
We are constantly cautious that our pitch tells a story and has been built in a way that takes the audience through our thought and work processes. Beginning with our initial brainstormed ideas, primary and secondary research, who the audience are and leading into the big idea and proposition, what this means and how it can be executed. Finishing with how we plan to advertise the campaign, media channels and measurement tools.
This is our pitch we submitted that got us this far- to be uploaded soon or visit EdCom AdVenture to see a full PDF version. I've uploaded some strategy slides below :)
We've built on aspects of it quite a lot for our university assignment and also for our final pitch to the EWL. We'll upload that one later ;)
Stay tuned for news on the result of Lisbon!
AdVenture European Student Competition
Our first semester units have been and gone and dissertation is well under way (STRESS). The summer is in sight and my future is about as figured out as a dog with a rubix cube... What can I say, I procrastinate?
This semester sees not only a dissertation but also a unit on advertising innovation and entrepreneurship. This required us to tackle a live brief for a European competition, the client- European Women's Lobby. We had to create our own agency for the unit and come up with a campaign for the client.
I can't even comprehend how far we have come as a group and I am so incredibly proud of how we work together and of our campaign. I can't exactly start at the end though, so let me begin at the start.
Firstly, we focused on our agency, who we were going to be and what we wanted to stand for as a group. We thought that once we had a proposition as a team our work could follow a natural flow to fit with our ethos. After much deliberation and some inspirational country walks around the new forest, we settled on Brilas- Esperanto for Shine (Esperanto is a global language existing in over 120 countries). Read more here. We wanted something that could transcend language barriers- after all our brief was aimed at the whole of Europe and we wanted this to tie in with who we were. We were inspired by the Shine Theory; the idea that lifting each other up and championing kindness will create brilliance. We read into Facebook COO, Sheryl Sandberg's Lean In and concluded that we wanted to act as a lighthouse and illuminate the way for our creative output and positioning as a group that encouraged us to uplift one another. Hence our lighthouse logo. We created a website, www.brilas.co.uk if you want to have a further read of our agency positioning.
As an agency team, we didn't want the constraints of working in a stressful, typical work environment. After all, we're right brain thinkers and honestly, how much creativity can be squeezed from a dry, familiar computer room... So from the beginning of this unit we vowed to work as a group at different sites in and around Bournemouth. Luckily, we have our very own tour guide ;) who has shown us some beautiful sites; whilst at the same time making me feel incredibly guilty for not exploring this dynamic landscape more whilst I've been at university here. Check out our Instagram to see our travels, the places we've been and the progress we've made.
Next, the brief, how were we going to tackle a HUGE problem of gender inequality whilst talking to the entirety of Europe. It's such a huge audience, and as advertising students, we are taught that loads of messages aren't ever going to cut through the noise- one single minded focus is most affective, but the added confusion that if you try to talk to everyone, you get through to nobody. Our overarching challenge here was to segment the audience, after days of research and figuring out the market, the gender equality debate in the media and online, what industry professionals were saying about this issue and an idea of who the client were talking to at the moment we also conducted some primary research.
Without giving anything away, we finalised an audience and a positioning for our campaign. We segmented who we were talking to and this conciseness allowed us to really focus the message on these people.
The obvious route was to use digital, obviously, everyone's on their phone and everyone uses digital to make their life easier... *sweeping statement/massive assumption. But we wanted to do something a little bit different. We still use digital, the brief outlined that we had to to get most of the required information across so this aspect is well and truly routed in our campaign but we chose to go about it a little differently.
Finally, our campaign is done. We present it to our lecturers, and of the entire year group they chose four groups to enter into the AdVenture competition. Ours was one of them.
Then, whilst away in Andorra skiing over Easter, I find out our campaign made TOP TEN. Top ten in the whole of Europe, out of 31 universities, 60 campaigns and 13 different countries, ours had been chosen for top ten. I am so thrilled, in disbelief- I believed in our idea of course, but I knew competition would be stiff! The other ten finalists all have such different ideas, it's so interesting how we have all tackled the same brief and come up with some incredibly creative work.
A final stage of the competition means that three teams get flown to Lisbon Portugal to present their idea to a panel of judges, of which a winner is chosen who then get an all expenses trip to Cannes Festival in the summer. Fingers crossed for us!
The coast is always close and I am curious about consumer behaviour and why we do the things we do.